WILL IT BLEND-OLD SPICE (LIVE)

So this morning I got up at 5:30 so Parke and I go on our workout (Blendtec has a gym, and we are usually there alone for the first little while). I get on my laptop and load the new WILL IT BLEND with a parody of the Old Spice ads.

As I spoke in my last entry, I was not very big on doing this one. One of the reasons is that for many people, the Old Spice ads are old and "done", but for many others it is still fresh in their minds. So making the video was rather fun and also very busy. It took longer then most, mostly because of the eye-popping effects (which were still cheesy, but fun).

As viral as things go, only hours after posting the videos and were were already a talk on many web sites' minds. Here are a few link to places that already had us up and we have only been up for about 6 hours.

I am not expecting you to go visit all these, most are crap and I don't really pay attention. Plus I have never heard of any of these sites. But it goes to show you how viral works.

TechCrunch

CrunchGear

Wikio

TrendingTube

ComeAtMeBro-Tech News

Cast TV

Others

WILL IT BLEND-OLD SPICE

We just had to do it!

I wasn't really a big fan of it at first (as usual, always the skeptic). But as time went on, we decided to make a WILL IT BLEND based on the Old Spice ads that have been riddling the internet like crazy.

What also caught on was the BYU parody of the commercial. The students at BYU made a commercial advertising the Harold B Lee Library using the Old Spice gags. They actually did a great job and it has gained a ton of views. Then, I was home teaching a family and they said that their daughter knew the guy who was the actor in the BYU ad. Simultaneously, our new marketing director at Blendtec, Spencer showed us being in the top of the list of viral campaigns (Old Spice being number 3).

His idea was to work with the other viral campaigns and raise ratings. So I decided to pipe up and get this guy from the BYU ad, Stephen Jones. At first I wasn't sure, he seemed a little cocky. But as I worked with him, I really got to like him and and he does a great job.

Also, with the re-innovation going on outside my office, it was a perfect time to possibly build a full-on set for the new WILL IT BLEND. I spent days building a break-away wall, a table that slides and a chair that breaks apart (you can see my assistant Ann Ross standing with an electric saw cutting the wicker chair in half). It actually turned out to be great.

In one part of the gag, I had two dollies on one track, one for my camera, the other for the actor to float over to the Will it Blend set (you'll have to see it). We also do an effect where an iPhone appears on his hand and then blends into his hand and turns into dust. It was a good thing it is close to Halloween! I found a hand and spray painted it green, so I can pour the iPhone remains onto basically "nothing", then add it to his real hand later.

I am currently editing the stuff and it will probably be on-line this Tuesday. This Will it Blend has allowed me to be the most creative I have been in a while.