Friday, August 22, 2008

MY NEW NISSAN GTR...


The other day I was testing out my new car, the 2009 Nissan GTR, which is the fastest consumer car on the market (200 mph).  I bought this car in Las Vegas since my success of Will It Blend. And if you believe that, I have a bridge to sell you for $1.00.  But this is me next to Tom Dickson's new car at the Salt Flats during Race Week (along with my sunburn).  Tom is wanting to do some Will it Blend involving his car.  I am still trying to figure out how to do it.  

MY WIFE STEPHANIE




I call her "my little artist".  I guess being an artist myself, I can't help but to "understand" how she works.  Steph is actually a children's book illustrator and a muralist.  She is really good at what she does.  We also both have ADD.  We can't focus (except on each other) and we both hate paperwork.  But that's what makes her so "cute".  Here she is wearing a Rush t-shirt.  We have been married 2 years now and when I dated her, she had this shirt on one day.  Being a Rush fan, I couldn't believe she had a shirt with the classic Rush logo on.  Most girls don't wear Rush gear. But the truth came out that she didn't even know what "Rush" was.  She just found the shirt left over in one of the places she lived and she liked the pink color.  I have since indoctrinated her to the Rush way of life and took her to the Snakes and Arrows tour.  She's not big on the guitar solos, but loved the drum solo and "played the part" of enjoying the concert with me and the boys.

Monday, August 18, 2008

SOUTH PADRE ISLAND - PROMOTIONAL VIDEO



Just got back from South Padre Island, Texas (where I grew up).  I have been commissioned to produce a promotional video and series of short viral videos for YouTube to help promote SPI.  I have really enjoyed the beach there and feel it is great alternative for people who can't afford to go to Florida, California or Hawaii beaches.  
On this trip, I took my sons Forrest and Parke on this quick trip that only lasted 3 days.  Forrest a senior in high school this year, felt that he may want to go down again after graduation. 
I shot some 2nd unit footage with my camera, but plan on bringing a full crew, including my wife, at the end of September.  I have Scott Christopher coming to play narrator/on-camera talent.  We are going in September to escape the heat and still have many things open, yet not as crowded. 
Will keep you updated. 

Friday, August 8, 2008

LIST OF ACCOMPLISHMENTS

My marketing manager Jeff made a list of appearances that this little ad campaign has achieved:

T.V. Appearances
NBC, Today Show
NBC, Tonight Show
NBC, iVillage Live
CBS Sunday Morning
CNBC, The Big Idea with Donny Deutsch
FOX 8 Morning Show, Cleveland
WGN TV Morning Show
The History Channel, Modern Marvels, The World’s Strongest III
The Discovery Channel, Time Warp

T.V. Publicity
Food Network, Gotta Get It
HGTV, Healthy Living Products
MTV, Web Junk 20
ABC Australia, The Gruen Transfer
FOX TV Morning, Washington D.C.
CBS Chicago, Local Evening News
Pro 7 TV, Germany, Galileo
BBC World, Rania, The You Tube Queen
eXTRA Entertainment News
CNBC News

Personal Appearances
You Tube Videocracy, Up Fronts, NYC
Internet Retailer Magazine, Keynote
Hewlett Packard, Keynote
Ad Age Idea Conference, Keynote
The Center for Sales Strategy, Keynote

Print & Electronic Media Articles
Internet Retailer Magazine
The Wall Street Journal
Advertising Age
Scientific American
engadget.com
.net Magazine
Business Week
Salon.com
MacRumors.com
Chain Store Age
Inc Magazine
Fortune Small Business
Forbes
CNET
Playboy
FHM
Star Magazine
The Guardian
L.A. Times
Washington Post
N.Y. Times
N.Y. Times Sunday Magazine
Home World Business- International Home & Housewares Show
Maxim Magazine
Utah Business Magazine
Consumer Reports
Salt Lake Tribune
Deseret News
KSL.com
….. and many trade magazines and newspapers too numerous to mention

Global Media Interviews
New Zealand
Brazil
UK
Australia

News Blogs
Gadgetopia
Seth Godin
Tech.Blogsmonroe
Dave Ross
Jeff Ruley
Forbes
TBOBlogs
MTV Blogs
Amazon.com-Dente's News Blog
Wired Blog
Gizmodo
iTV 1
John Mayer-Blog
New York times.com- Pogue's Post
…..and thousands more too numerous to mention

Co-Promotional Will It Blends
Nike- Air Current and Nikesportswear.com launch
Google- Google Mobile website
AT&T- iPhone 3G launch
Dreyers- Dibs Ice Cream
Esquire Magazine- ESKY Award
Weezer- Pork and Beans music video
Altiris
Novell
Cricut
Bill Me Later
Shawn Phillips
Seth Godin
Josh Bernoff

Book Inclusions
Fit for Life, Shawn Phillips
Meatball Sundae, Seth Godin
Groundswell, Josh Bernoff
Word of Mouth Marketing, Andy Sernovitz
Marketing 15th Ed. by Pride & Ferrell, Houghton Mifflin College Publishers
Epic Change, Tim Clark
New Media, New Influencers & Implications for Public Relations, Paul Gillin et.al.

Movie Inclusions
Julie & Julia, Meryl Streep as Julia Child, Coming in April, 2009

Utah Local Media
Fox 13 TV
CBS KUTV 2
ABC KTVX 4
NBC KSL 5
KSL 1160 Radio
 Awards
2008 CLIO Award, Bronze, Interactive, Viral
.net Award- Best Viral Video 2007
International Academy of the Visual Arts, Communicator Award- Viral 
Ernst & Young Utah, Entrepreneur of the Year, 2007
Salt Lake Magazine, Best Viral Marketer, 2008
Always On, Best of Broadband Award 2007
You Tube Awards, Fifth Place, Best Series 2007