Tuesday, April 6, 2010

WILL IT BLEND iPAD - NUMBER 1 VIDEO ON YOUTUBE TODAY!


It isn't even that great of a video, but the marketing and curiosity killed this cat known as the iPad. It has been a while that we have had a hit like this. Usually, when a new Apple product comes out, we blend it and get a ton of views on YouTube (iPod now at 5.7 million, iPhone at 8 million and the iPhone 3G at 4.3 million views). As a whole, we are now at 200 million views.

I have to admit, I didn't think it would generate this kind of showing. But Ray proved me wrong. Will It Blend is basically George (marketing) Ray (web guy) and me (video producer). Ironically, George left the company last week to go work for an organization that produces Barbecue grills, Ray gave his two weeks notice yesterday (to go work for George) and I am still here. Many other changes are happening at Blendtec, but I am personally not worried.

In fact, this Will It Blend could be our last. I'm hoping. We are working on a new series that will be more on the "selling" side of the blenders. So it would be great to go out of Will It Blend with a bang.

Ray and I started a new separate series (that is also already over, since Ray left, the jerk) called Inside Blendtec. It is just some silly and fun behind the scenes of what we do at Blendtec. We did one on us buying the iPad. Pretty funny.

At this point of this writing, the new WILL IT BLEND iPad has reached 1.3 million views after only 24 hours on line and is the number one video on YouTube today. Kind of cool.

1 comment:

Zuzandra said...

no.. pleazzzzz.. don't stop!

if you want, i can replace George and Ray ;)