We had fun with this one. I wrote around the keynote speech that is always given before the release of a great new Apple product. We hired my old friend Alan Peterson (who plays Ron Erassmessen in The Last Eagle Scout) to be Steve Jobs again (returning fresh from his appearance in the blending of the iPhone 4).
Then we went to the Scera Theater to film the speech in front of no audience and a fake screen in the background. I had just come back from Las Vegas by plane and was a little late. We had very little time and my new assistant, Kyle, was awesome in getting all the equipment there before I showed up.
Then Tom, being the engineer he is, had to make sure we could break and blend the thing. Luckily, we had done it before. We actually shot the blending back at the Will it Blend set in front of a black back drop because we only had the Scera Theater for 3 hours and we only got through the opening. So we filmed everything before and everything after the blend. But you will notice you never see the blending and Steve Jobs in the same shot.
The great thing is I am now mostly shooting with 2 cameras now (sometimes 3) all in High Definition. (thanks Blendtec).
Quickly, the reviews from everywhere have enjoyed something a little different from the normal Will it Blend. Mostly love the Steve Jobs appearance. Enjoy the madness.
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