WILL IT BLEND - JUSTIN BIEBER

This was one we (I) wanted to do months ago. We sometimes are behind the curve on these videos. But as we are planning the next few months of WILL IT BLEND videos up till our 5th anniversary in November, we are getting a little better about looking ahead and seeing what is hot.

We have recently gotten comfortable blending a new Apple product or the latest video game, but we have had to be a little more creative. Just for a teaser we have a big one coming up in November, of which I can't talk about, but it is probably one of our most requested blends ever.

But back to the Justin Bieber video. I have a new assistant now at Blendtec, Kyle Jacobson. He is a 21 year old kid who is really looking to get into the film business. He came on board after I met him at the LDS Film Festival back in January and he insisted on helping me.

Finally, I gave him the challenge and he started working with me on the Green Smoothie Girl Makeover TV Pilot Blendtec had me producing. Then he just came and worked for free over a two month period. I try to tell him everything I know about the film business... like don't waste your money on film school. Just work with someone in the business for free for a while and you will figure out what you want to do.

Finally, my boss Julie just come up to me and said "why don't we just hire him". And so we did...

So as Kyle and I were purchasing the Justin Bieber crap at the various stores, Kyle would tell the cashier that I had been "waiting for this (video, CD, doll, etc) for a long time, making me look like a Justin Bieber fan. Then, each time I would just cringe and try and defend myself, as if I was accused of being gay, or wear pink or something like that.

So what is this hatred people have for Justin that makes things like blending him such a fascination? The same with hating Rebecca Black or Sarah Palin. I think there is more "hype" on the end of haters then the actual truth. I think there are good marketers that successfully create the "ew" aspect of hating people and things.

I actually saw Rebecca Black sing the National Anthem on Good Morning America and she actually did pretty good. Granted, the song was written poorly, but it wasn't intended for major release. It was an independent recording. I am sure it was just to get Rebecca to practice her art of recording (from what I understand).

Just like I read many of the comments on the WILL IT BLEND videos and laugh because of how far from the truth people make certain things of the show. I strive to be careful before I make judgment on people. It is too bad we are now in a society where people can create a poor image of someone in mere days or even hours.