Ok that didn't sound very convincing. It could just me my "outsider" mentality toward things. I have been known to be a sour-puss toward "popular" events. I guess I look at the eternal perspective things. Part of why I don't like reality shows. They make celebrities out of beautiful people that just sit around in coffee shops and bitch about the environment, or whatever shallow topic is cool to complain about that week.
Ok, ok, not ALL reality shows are like that. But you know what I mean. So when the opportunity came for me to provide footage and information about our popular viral website, I was a little hesitant.
On the day"The View" asked me for footage from WILL IT BLEND, they just had their biggest show ever last week when Barak Hussein Obama was on, and the ladies lovingly asked their softball questions about "the issues" in their shallow-topic manor. So how could I resist...
I got a call from what sounded like a kid who might have been an intern... simply because he was nice. He told me that the Executive Producer of The View "specifically" asked for WILL IT BLEND. As I was returning the information along with the overnight shipment of videos, I sent an e-mail to this young man known as "The Tape Coordinator" for The View. I just told him that if a credit is given on the screen to credit "Kels Goodman/Blendtec".
What I didn't know was that I was CCing (that means copying to another address) the Producer and another crew person from the show, both were ladies. All of a sudden I got an e-mail back from the producer in bold:
No!… we are only crediting the websites…that’s what the seg is about… websites…so we will credit willitblend.com….if pple want info on it they can log onto your website.
I wasn't sure, did that sound like anger? It did to me.
Well I was this close (holding two fingers close together) to saying "Ok, no credit, no video" (after all, isn't that was famous people do?). I already knew by this time that our segment was going to be lame. But I remained optimistic, after all, the Executive Producer "specifically" asked for Will it Blend videos, right?
Then, I got another e-mail from the other lady on the copy list:
Just want to make sure the tape will come tomorrow or Monday morning the LATEST...
That one didn't seem too bad. But after the first one, I figured the ladies at The View were ganging up on me. Just like that poor intern "tape coordinator". (Now I remember why I hate working on live events) My only thought was that he is a young guy trying to "make it" in the biz, and the only way he can is to be castrated by a couple of powerful producer/decision makers.
Just like the castration that was done to Will it Blend when it finally made it on the show. A whopping 53.5 seconds of pure viral goodness. Yeah, we got on and yeah we got talked about. (They showed the iPhone 4 being blended.) The ladies brought on guests who were "experts" in viral material, one who talked about WIB was a guy from the show G4 (don't know where it plays).
He really downplayed WIB (we were last on the list, you can tell we were "squeezed" in). I emailed facts about WIB, but he got it all wrong. He made it sound like Tom Dickson just messed around one day and made this hot blender and decided to film it blending all kinds of things. I tried to tell them it was a campaign for the blender that has already been around for years. A real blender you can purchase. And that the result of WIB was a dramatic increase in sales. But obviously, he missed that.
The ladies all sat around saying "who would want to watch that". Only Whoopee had the balls to say that "some of these video are actually funny". (Joy concluded with, "and many are not"). Leave it to Joy for the final word.
Anyway, my conclusion from this whole event was this: Filmmakers shouldn't make films for filmmakers, for they never pay the bill. Meaning, who gives a crap what programmers and decision-makers say. They may be the one's who get it in the theater, get it on TV, get it on the radio. But it's the everyday people who make the final decision on what works and what doesn't.
There is much more to learn about the entertainment industry.
3 comments:
Kels, I am SOOOOOO sorry that was your experience. . .Steph told us that WIB was on "The View", but that was after the fact. I think that what you guys is AWESOME, and that you shouldn't listen to what the nit-wits on "The View" have to say. You and the WIB are AWESOME!!!! Love you and Keep up the GREAT work!! Your little sis (in law), Jess
Thanks, little sis. We'll keep making awesome stuff! Hope you guys are well.
I love it when the "experts" comment on things and they aren't so "expert". Your stuff is good. Keep up the good work. And the heck with the view.
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