My marketing manager Jeff made a list of appearances that this little ad campaign has achieved:
T.V. Appearances
NBC, Today Show
NBC, Tonight Show
NBC, iVillage Live
CBS Sunday Morning
CNBC, The Big Idea with Donny Deutsch
FOX 8 Morning Show, Cleveland
WGN TV Morning Show
The History Channel, Modern Marvels, The World’s Strongest III
The Discovery Channel, Time Warp
T.V. Publicity
Food Network, Gotta Get It
HGTV, Healthy Living Products
MTV, Web Junk 20
ABC Australia, The Gruen Transfer
FOX TV Morning, Washington D.C.
CBS Chicago, Local Evening News
Pro 7 TV, Germany, Galileo
BBC World, Rania, The You Tube Queen
eXTRA Entertainment News
CNBC News
Personal Appearances
You Tube Videocracy, Up Fronts, NYC
Internet Retailer Magazine, Keynote
Hewlett Packard, Keynote
Ad Age Idea Conference, Keynote
The Center for Sales Strategy, Keynote
Print & Electronic Media Articles
Internet Retailer Magazine
The Wall Street Journal
Advertising Age
Scientific American
engadget.com
.net Magazine
Business Week
Salon.com
MacRumors.com
Chain Store Age
Inc Magazine
Fortune Small Business
Forbes
CNET
Playboy
FHM
Star Magazine
The Guardian
L.A. Times
Washington Post
N.Y. Times
N.Y. Times Sunday Magazine
Home World Business- International Home & Housewares Show
Maxim Magazine
Utah Business Magazine
Consumer Reports
Salt Lake Tribune
Deseret News
KSL.com
….. and many trade magazines and newspapers too numerous to mention
Global Media Interviews
New Zealand
Brazil
UK
Australia
News Blogs
Gadgetopia
Seth Godin
Tech.Blogsmonroe
Dave Ross
Jeff Ruley
Forbes
TBOBlogs
MTV Blogs
Amazon.com-Dente's News Blog
Wired Blog
Gizmodo
iTV 1
John Mayer-Blog
New York times.com- Pogue's Post
…..and thousands more too numerous to mention
Co-Promotional Will It Blends
Nike- Air Current and Nikesportswear.com launch
Google- Google Mobile website
AT&T- iPhone 3G launch
Dreyers- Dibs Ice Cream
Esquire Magazine- ESKY Award
Weezer- Pork and Beans music video
Altiris
Novell
Cricut
Bill Me Later
Shawn Phillips
Seth Godin
Josh Bernoff
Book Inclusions
Fit for Life, Shawn Phillips
Meatball Sundae, Seth Godin
Groundswell, Josh Bernoff
Word of Mouth Marketing, Andy Sernovitz
Marketing 15th Ed. by Pride & Ferrell, Houghton Mifflin College Publishers
Epic Change, Tim Clark
New Media, New Influencers & Implications for Public Relations, Paul Gillin et.al.
Movie Inclusions
Julie & Julia, Meryl Streep as Julia Child, Coming in April, 2009
Utah Local Media
Fox 13 TV
CBS KUTV 2
ABC KTVX 4
NBC KSL 5
KSL 1160 Radio
Awards
2008 CLIO Award, Bronze, Interactive, Viral
.net Award- Best Viral Video 2007
International Academy of the Visual Arts, Communicator Award- Viral
Ernst & Young Utah, Entrepreneur of the Year, 2007
Salt Lake Magazine, Best Viral Marketer, 2008
Always On, Best of Broadband Award 2007
You Tube Awards, Fifth Place, Best Series 2007
1 comment:
Wow it has achieved quite a lot. I bet the product would go a long way too.
As an entrepreneur I learned from many people, Louis Lautman created a movie, www.TheYESmovie.com so entrepreneurs like me could learn from the successful people of today, go ahead and watch it.
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